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11
Pay What You Want : A New Participative Pricing Mechanism
Pay What You Want : A New Participative Pricing Mechanism
Ju-Young Kim, | American Marketing Association | 2009 ,
12
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Kimmy Wa Chan, | American Marketing Association | 2010 ,
13
Managing Distributors' Changing Motivations over the Course of a Joint Sales Program (pp. 32-47)
Managing Distributors' Changing Motivations over the Course of a Joint Sales Program (pp. 32-47)
Flora F. Gu, | American Marketing Association | 2010 ,
14
Advertising, Research and Development, and Systematic Risk of the Firm
Advertising, Research and Development, and Systematic Risk of the Firm
Leigh McAlister, | American Marketing Association | 2007 ,
15
Product Complements and Substitutes in the Real World : The Relevance of “Other Products”
Product Complements and Substitutes in the Real World : The Relevance of “Other Products”
Allan D. Shocker, | American Marketing Association | 2004 ,
16
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
Roger J. Calantone, | American Marketing Association | 2000 ,
17
Entry Barriers : A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective
Entry Barriers : A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective
Jin K. Han, | American Marketing Association | 2001 ,
18
The February 28th democracy movement : Korea's first domocratic movement
The February 28th democracy movement : Korea's first domocratic movement
2·28민주화운동기념사업회, 911.0728-이68tt | 영남대학교 | 2020 911.0728-이68tt,
19
Shaking Table Test of Nonseismic-Designed Wall-type Structures
Shaking Table Test of Nonseismic-Designed Wall-type Structures
Lan Chung, | 한국지진공학회 | 2006 ,
20
Seismic Design and Construction of Pile-Bents in Incheon Bridge Viaduct by AASHTO LRFD Approach
Seismic Design and Construction of Pile-Bents in Incheon Bridge Viaduct by AASHTO LRFD Approach
Hyun-Yang Shin, | 한국지진공학회 | 2006 ,
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