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11
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
Peter T.L. Popkowski Leszczyc, | American Marketing Association | 2010 ,
12
Drivers of Success for Market Entry into China and India
Drivers of Success for Market Entry into China and India
Joseph Johnson and Gerard J. Tellis, | American Marketing Association | 2008 ,
13
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Martin Spann, | American Marketing Association | 2006 ,
14
Technological Evolution and Radical Innovation
Technological Evolution and Radical Innovation
Ashish Sood, | American Marketing Association | 2005 ,
15
Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance
Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance
Guido Berens, | American Marketing Association | 2005 ,
16
The Identity Salience Model of Relationship Marketing Success : The Case of Nonprofit Marketing
The Identity Salience Model of Relationship Marketing Success : The Case of Nonprofit Marketing
Dennis B. Arnett, | American Marketing Association | 2003 ,
17
Cognitive Lock-In and the Power Law of Practice
Cognitive Lock-In and the Power Law of Practice
Eric J. Johnson, | American Marketing Association | 2003 ,
18
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
Rajesh K. Chandy and Gerard J. Tellis, | American Marketing Association | 2000 ,
19
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Stefan Stremersch and Gerard J. Tellis, | American Marketing Association | 2002 ,
20
A controller for a boost converter with harmonic reduction
A controller for a boost converter with harmonic reduction
Gerardo Escobar, | Institute of Electrical and Electronics Engineers | 2004 ,
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