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11
Contract Specificity and Its Performance Implications
Contract Specificity and Its Performance Implications
Erik A. Mooi, | American Marketing Association | 2010 ,
12
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
Koert van Ittersum, | American Marketing Association | 2010 ,
13
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V. Kozinets, | American Marketing Association | 2010 ,
14
Customer Reactions to Service Separation
Customer Reactions to Service Separation
Hean Tat Keh, | American Marketing Association | 2010 ,
15
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Rajiv K. Sinha, | American Marketing Association | 2010 ,
16
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
Can Uslay, | American Marketing Association | 2010 ,
17
Megamarketing: The Creation of Markets as a Social Process
Megamarketing: The Creation of Markets as a Social Process
Ashlee Humphreys, | American Marketing Association | 2010 ,
18
Bye-Bye Bundles: The Unbundling of Music in Digital Channels
Bye-Bye Bundles: The Unbundling of Music in Digital Channels
Anita Elberse, | American Marketing Association | 2010 ,
19
Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions
Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions
Sekar Raju, | American Marketing Association | 2010 ,
20
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
Alokparna Basu Monga, | American Marketing Association | 2010 ,
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