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11
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies : Evidence from the U.S. Commercial Banking Industry
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies : Evidence from the U.S. Commercial Banking Industry
Alexander Krasnikov, | American Marketing Association | 2009 ,
12
Performance Implications of Adopting a Customer-Focused Sales Campaign
Performance Implications of Adopting a Customer-Focused Sales Campaign
V. Kumar, Rajkumar Venkatesan and Werner Reinartz, | American Marketing Association | 2008 ,
13
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar, | American Marketing Association | 2011 ,
14
Interaction Orientation and Firm Performance
Interaction Orientation and Firm Performance
Girish Ramani and V. Kumar, | American Marketing Association | 2008 ,
15
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Alok Kumar, | American Marketing Association | 2011 ,
16
Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17)
Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17)
V. Kumar, | American Marketing Association | 2010 ,
17
A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
Rajkumar Venkatesan, | American Marketing Association | 2004 ,
18
Measuring Marketing Productivity: Current Knowledge and Future Directions
Measuring Marketing Productivity: Current Knowledge and Future Directions
Roland T. Rust, | American Marketing Association | 2004 ,
19
Multichannel Shopping: Causes and Consequences
Multichannel Shopping: Causes and Consequences
Rajkumar Venkatesan, | American Marketing Association | 2007 ,
20
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Werner Reinartz, | American Marketing Association | 2005 ,
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