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181
Corporate Environmentalism : Antecedents and Influence of Industry Type
Corporate Environmentalism : Antecedents and Influence of Industry Type
Subhabrata Bobby Banerjee, | American Marketing Association | 2003 ,
182
The Identity Salience Model of Relationship Marketing Success : The Case of Nonprofit Marketing
The Identity Salience Model of Relationship Marketing Success : The Case of Nonprofit Marketing
Dennis B. Arnett, | American Marketing Association | 2003 ,
183
Consumer–Company Identification : A Framework for Understanding Consumers’ Relationships with Companies
Consumer–Company Identification : A Framework for Understanding Consumers’ Relationships with Companies
C.B. Bhattacharya, | American Marketing Association | 2003 ,
184
Cognitive Lock-In and the Power Law of Practice
Cognitive Lock-In and the Power Law of Practice
Eric J. Johnson, | American Marketing Association | 2003 ,
185
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Paschalina (Lilia) Ziamou, | American Marketing Association | 2003 ,
186
Making Healthful Food Choices : The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items
Making Healthful Food Choices : The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items
John C. Kozup, | American Marketing Association | 2003 ,
187
Theodore Levitt, Morris Holbrook, and the Anxiety of Immanence
Theodore Levitt, Morris Holbrook, and the Anxiety of Immanence
Stephen Brown, | American Marketing Association | 2000 ,
188
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
X. Michael Song, | American Marketing Association | 2000 ,
189
An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes
An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes
Eugene Sivadas, | American Marketing Association | 2000 ,
190
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
James R. Brown, | American Marketing Association | 2000 ,
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