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181
Some New Thoughts on Conceptualizing Perceived Service Quality : A Hierarchical Approach
Some New Thoughts on Conceptualizing Perceived Service Quality : A Hierarchical Approach
Michael K. Brady and J. Joseph Cronin Jr., | American Marketing Association | 2001 ,
182
The Market Valuation of Internet Channel Additions
The Market Valuation of Internet Channel Additions
Inge Geyskens, | American Marketing Association | 2002 ,
183
An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
Rajdeep Grewal, | American Marketing Association | 2001 ,
184
Customer Profitability in a Supply Chain
Customer Profitability in a Supply Chain
Rakesh Niraj, | American Marketing Association | 2001 ,
185
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Elizabeth S. Moore, | American Marketing Association | 2002 ,
186
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Jacob Goldenberg, Barak Libai and Eitan Muller, | American Marketing Association | 2002 ,
187
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2002 ,
188
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2001 ,
189
Logistics Service Quality as a Segment-Customized Process
Logistics Service Quality as a Segment-Customized Process
John T. Mentzer, | American Marketing Association | 2001 ,
190
Building Brand Community
Building Brand Community
James H. McAlexander, | American Marketing Association | 2002 ,
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