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181
Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople
Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople
Sridhar N. Ramaswami, | American Marketing Association | 2003 ,
182
Plural Governance in Industrial Purchasing
Plural Governance in Industrial Purchasing
Jan B. Heide, | American Marketing Association | 2003 ,
183
An Exploratory Study of the Introduction of Online Reverse Auctions
An Exploratory Study of the Introduction of Online Reverse Auctions
Sandy D. Jap, | American Marketing Association | 2003 ,
184
Promoting Relationship Learning
Promoting Relationship Learning
Fred Selnes, | American Marketing Association | 2003 ,
185
Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use
Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use
J. Chris White, | American Marketing Association | 2003 ,
186
Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Eric R. Spangenberg, | American Marketing Association | 2003 ,
187
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Stephen Brown, | American Marketing Association | 2003 ,
188
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
Rajesh K. Chandy, | American Marketing Association | 2003 ,
189
Cognitive Lock-In and the Power Law of Practice
Cognitive Lock-In and the Power Law of Practice
Eric J. Johnson, | American Marketing Association | 2003 ,
190
To have and to Hold : The Influence of Haptic Information on Product Judgments
To have and to Hold : The Influence of Haptic Information on Product Judgments
Joann Peck, | American Marketing Association | 2003 ,
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