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181
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
S. Cem Bahadir, | American Marketing Association | 2008 ,
182
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Karen M. Stilley, | American Marketing Association | 2010 ,
183
Breaking through Fast-Forwarding : Brand Information and Visual Attention
Breaking through Fast-Forwarding : Brand Information and Visual Attention
S. Adam Brasel and James Gips, | American Marketing Association | 2008 ,
184
Private-Label Use and Store Loyalty
Private-Label Use and Store Loyalty
Kusum L. Ailawadi, | American Marketing Association | 2008 ,
185
Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
David A. Schweidel, | American Marketing Association | 2010 ,
186
The Sound of Brands
The Sound of Brands
Jennifer J. Argo, | American Marketing Association | 2010 ,
187
Flow Signals : How Patterns over Time Affect the Acceptance of Start-up Firms
Flow Signals : How Patterns over Time Affect the Acceptance of Start-up Firms
Jade S. DeKinder and Ajay K. Kohli, | American Marketing Association | 2008 ,
188
Governance Mechanisms in Business-to-Business Electronic Markets
Governance Mechanisms in Business-to-Business Electronic Markets
Rajdeep Grewal, | American Marketing Association | 2010 ,
189
Consumer Response to Drug Risk Information: The Role of Positive Affect
Consumer Response to Drug Risk Information: The Role of Positive Affect
Anthony D. Cox, | American Marketing Association | 2010 ,
190
Reasons for Market Evolution and Budgeting Implications
Reasons for Market Evolution and Budgeting Implications
Fang Wang and Xiao-Ping (Steven) Zhang, | American Marketing Association | 2008 ,
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