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171
Evolving to a New Dominant Logic for Marketing
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, | American Marketing Association | 2004 ,
172
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
Suman Basuroy, | American Marketing Association | 2003 ,
173
Sources and Financial Consequences of Radical Innovation : Insights from Pharmaceuticals
Sources and Financial Consequences of Radical Innovation : Insights from Pharmaceuticals
Alina B. Sorescu, | American Marketing Association | 2003 ,
174
Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople
Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople
Sridhar N. Ramaswami, | American Marketing Association | 2003 ,
175
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
176
An Exploratory Study of the Introduction of Online Reverse Auctions
An Exploratory Study of the Introduction of Online Reverse Auctions
Sandy D. Jap, | American Marketing Association | 2003 ,
177
Promoting Relationship Learning
Promoting Relationship Learning
Fred Selnes, | American Marketing Association | 2003 ,
178
Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Eric R. Spangenberg, | American Marketing Association | 2003 ,
179
Grocery Price Setting and Quantity Surcharges
Grocery Price Setting and Quantity Surcharges
David E. Sprott, | American Marketing Association | 2003 ,
180
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Stephen Brown, | American Marketing Association | 2003 ,
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