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171
Salesperson Influence on Product Development : Insights from a Study of Small Manufacturing Organizations
Salesperson Influence on Product Development : Insights from a Study of Small Manufacturing Organizations
Ashwin W. Joshi, | American Marketing Association | 2010 ,
172
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
173
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Christoph Fuchs, | American Marketing Association | 2010 ,
174
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Ending a Price Promotion : Retracting It in One Step or Phasing It out Gradually
Michael Tsiros and David M. Hardesty, | American Marketing Association | 2010 ,
175
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Ritesh Saini, | American Marketing Association | 2010 ,
176
The Direct and Indirect Effects of Advertising Spending on Firm Value
The Direct and Indirect Effects of Advertising Spending on Firm Value
Amit Joshi and Dominique M. Hanssens, | American Marketing Association | 2010 ,
177
The Decline of Conceptual Articles and Implications for Knowledge Development
The Decline of Conceptual Articles and Implications for Knowledge Development
Manjit S. Yadav, | American Marketing Association | 2010 ,
178
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
Feng Zhu, | American Marketing Association | 2010 ,
179
Does Exclusivity Always Pay off? Exclusive Price Promotions and Consumer Response
Does Exclusivity Always Pay off? Exclusive Price Promotions and Consumer Response
Michael J. Barone, | American Marketing Association | 2010 ,
180
Contract Specificity and Its Performance Implications
Contract Specificity and Its Performance Implications
Erik A. Mooi, | American Marketing Association | 2010 ,
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