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141
Product Innovations, Advertising, and Stock Returns
Product Innovations, Advertising, and Stock Returns
Shuba Srinivasan, | American Marketing Association | 2009 ,
142
Distribution Network Redesign for Marketing Competitiveness
Distribution Network Redesign for Marketing Competitiveness
Jennifer Shang, | American Marketing Association | 2009 ,
143
The Role of Leaders in Internal Marketing
The Role of Leaders in Internal Marketing
Jan Wieseke, | American Marketing Association | 2009 ,
144
The Effect of Superstar Software on Hardware Sales in System Markets
The Effect of Superstar Software on Hardware Sales in System Markets
Jeroen L. G. Binken and Stefan Stremersch, | American Marketing Association | 2009 ,
145
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Peng Huang, | American Marketing Association | 2009 ,
146
Understanding the Marketing Department's Influence within the Firm
Understanding the Marketing Department's Influence within the Firm
Peter C. Verhoef and Peter S. H. Leeflang, | American Marketing Association | 2009 ,
147
The Role of Hubs in the Adoption Process
The Role of Hubs in the Adoption Process
Jacob Goldenberg, | American Marketing Association | 2009 ,
148
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
Nina Diamond, | American Marketing Association | 2009 ,
149
Cross-Category Effects of Aisle and Display Placements : A Spatial Modeling Approach and Insights
Cross-Category Effects of Aisle and Display Placements : A Spatial Modeling Approach and Insights
Ram Bezawada, | American Marketing Association | 2009 ,
150
The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships
The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships
Suraj Commuri, | American Marketing Association | 2009 ,
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