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141
What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals
What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals
Steven H. Seggie and David A. Griffith, | American Marketing Association | 2009 ,
142
Inertial Disruption : The Impact of a New Competitive Entrant on Online Consumer Search
Inertial Disruption : The Impact of a New Competitive Entrant on Online Consumer Search
Wendy W. Moe and Sha Yang, | American Marketing Association | 2009 ,
143
Internet Auction Features as Quality Signals
Internet Auction Features as Quality Signals
Shibo Li, | American Marketing Association | 2009 ,
144
Pay What You Want : A New Participative Pricing Mechanism
Pay What You Want : A New Participative Pricing Mechanism
Ju-Young Kim, | American Marketing Association | 2009 ,
145
Distribution Network Redesign for Marketing Competitiveness
Distribution Network Redesign for Marketing Competitiveness
Jennifer Shang, | American Marketing Association | 2009 ,
146
The Role of Leaders in Internal Marketing
The Role of Leaders in Internal Marketing
Jan Wieseke, | American Marketing Association | 2009 ,
147
The Effect of Superstar Software on Hardware Sales in System Markets
The Effect of Superstar Software on Hardware Sales in System Markets
Jeroen L. G. Binken and Stefan Stremersch, | American Marketing Association | 2009 ,
148
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Peng Huang, | American Marketing Association | 2009 ,
149
Understanding the Marketing Department's Influence within the Firm
Understanding the Marketing Department's Influence within the Firm
Peter C. Verhoef and Peter S. H. Leeflang, | American Marketing Association | 2009 ,
150
The Role of Hubs in the Adoption Process
The Role of Hubs in the Adoption Process
Jacob Goldenberg, | American Marketing Association | 2009 ,
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1
International Journal of Behavioral Science
Srinakharinwirot University, Behavioral Science Research Institute [, ]