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131
Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy
Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy
P. Rajan Varadarajan, | American Marketing Association | 2001 ,
132
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Daniel J. Flint, | American Marketing Association | 2002 ,
133
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Christian Homburg, | American Marketing Association | 2002 ,
134
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Kenneth H. Wathne, | American Marketing Association | 2001 ,
135
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Mark B. Houston, | American Marketing Association | 2001 ,
136
Getting Published: Reflections of an Old Editor
Getting Published: Reflections of an Old Editor
David W. Stewart, | American Marketing Association | 2002 ,
137
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
Nicole E. Coviello, | American Marketing Association | 2002 ,
138
A Configurational Perspective on Key Account Management
A Configurational Perspective on Key Account Management
Christian Homburg, | American Marketing Association | 2002 ,
139
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Elizabeth S. Moore, | American Marketing Association | 2002 ,
140
Unpacking My Library: The Marketing Professor in the Age of Electronic Reproduction
Unpacking My Library: The Marketing Professor in the Age of Electronic Reproduction
Russell W. Belk, | American Marketing Association | 2002 ,
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