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131
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
S. Cem Bahadir, | American Marketing Association | 2008 ,
132
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Christian Homburg, | American Marketing Association | 2008 ,
133
The Sound of Brands
The Sound of Brands
Jennifer J. Argo, | American Marketing Association | 2010 ,
134
Governance Mechanisms in Business-to-Business Electronic Markets
Governance Mechanisms in Business-to-Business Electronic Markets
Rajdeep Grewal, | American Marketing Association | 2010 ,
135
Consumer Response to Drug Risk Information: The Role of Positive Affect
Consumer Response to Drug Risk Information: The Role of Positive Affect
Anthony D. Cox, | American Marketing Association | 2010 ,
136
Signaling Status with Luxury Goods: The Role of Brand Prominence
Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Jee Han, | American Marketing Association | 2010 ,
137
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Qi Wang, | American Marketing Association | 2010 ,
138
Critical Incidents and the Impact of Satisfaction on Customer Share
Critical Incidents and the Impact of Satisfaction on Customer Share
Jenny van Doorn and Peter C. Verhoef, | American Marketing Association | 2008 ,
139
The Long-Term Stock Market Valuation of Customer Satisfaction
The Long-Term Stock Market Valuation of Customer Satisfaction
Lerzan Aksoy, | American Marketing Association | 2008 ,
140
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Ernst C. Osinga, | American Marketing Association | 2011 ,
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1
Architectural Record
McGraw-Hill Companies, Inc. [, ]
2
Atlantic Geology
Atlantic Geology [, ]
3
Aviation Week & Space Technology
McGraw-Hill Companies, Inc. [, ]
4
BMC Gastroenterology
BioMed Central [, ]
5
BMC Genetics
BioMed Central [, ]
6
BMC Genomics
BioMed Central [, ]
7
Design-Build
McGraw-Hill Companies, Inc. [, ]
8
Economic Geography
Clark University [, ]
9
Electrical World
McGraw-Hill Companies, Inc. [, ]
10
Electronic Green Journal
Electronic Green Journal [, ]
11
ENR: Engineering News-Record
McGraw-Hill Companies, Inc. [, ]
12
Forum (10566937)
CCG Inc. (Chase Communications Group) [, ]
13
JOGNN: Journal of Obstetric, Gynecologic & Neonatal Nursing
Sage Publications Inc. [, ]
14
Joint Anti-Fascist Refugee Committee v. McGrath, Attorney General, et al.
Great Neck Publishing [, ]
15
Journal of Metamorphic Geology
Blackwell Publishing Limited [, ]
16
Labour, Capital & Society
McGill University / Centre for Developing Area Studies [, ]
17
LC-GC Europe
Advanstar Communications Inc. [, ]
18
LC-GC North America
Advanstar Communications Inc. [, ]
19
Ophthalmic Genetics
Swets & Zeitlinger, BV [, ]
20
Organic Gardening
Rodale Inc. [, ]