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101
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Qi Wang, | American Marketing Association | 2010 ,
102
Critical Incidents and the Impact of Satisfaction on Customer Share
Critical Incidents and the Impact of Satisfaction on Customer Share
Jenny van Doorn and Peter C. Verhoef, | American Marketing Association | 2008 ,
103
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Ernst C. Osinga, | American Marketing Association | 2011 ,
104
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
Raghunath Singh Rao, | American Marketing Association | 2008 ,
105
When Intelligence Is (Dys)Functional for Achieving Sales Performance : Frank D. Belschak, Arnold B. Bakker and Bart Dietz
When Intelligence Is (Dys)Functional for Achieving Sales Performance : Frank D. Belschak, Arnold B. Bakker and Bart Dietz
Willem J. Verbeke, | American Marketing Association | 2008 ,
106
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes
Rebecca J. Slotegraaf, | American Marketing Association | 2011 ,
107
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
Alexander Krasnikov and Satish Jayachandran, | American Marketing Association | 2008 ,
108
Segmented Switchers and Retailer Pricing Strategies
Segmented Switchers and Retailer Pricing Strategies
Cenk Koçaş and Jonathan D. Bohlmann, | American Marketing Association | 2008 ,
109
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar, | American Marketing Association | 2011 ,
110
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Jing Lei, | American Marketing Association | 2008 ,
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