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101
Auctioning Keywords in Online Search
Auctioning Keywords in Online Search
Jianqing Chen, | American Marketing Association | 2009 ,
102
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Jin K. Han, | American Marketing Association | 2009 ,
103
Implementing the Marketing Concept at the Employee—Customer Interface : The Role of Customer Need Knowledge
Implementing the Marketing Concept at the Employee—Customer Interface : The Role of Customer Need Knowledge
Christian Homburg, | American Marketing Association | 2009 ,
104
Testing the Value of Customization : When Do Customers Really Prefer Products Tailored to Their Preferences?
Testing the Value of Customization : When Do Customers Really Prefer Products Tailored to Their Preferences?
Nikolaus Franke, | American Marketing Association | 2009 ,
105
Managing Dynamics in a Customer Portfolio
Managing Dynamics in a Customer Portfolio
Christian Homburg, | American Marketing Association | 2009 ,
106
Marketing Alliances, Firm Networks, and Firm Value Creation
Marketing Alliances, Firm Networks, and Firm Value Creation
Vanitha Swaminathan and Christine Moorman, | American Marketing Association | 2009 ,
107
The Role of Customer Gratitude in Relationship Marketing
The Role of Customer Gratitude in Relationship Marketing
Robert W. Palmatier, | American Marketing Association | 2009 ,
108
Impact of "Mad Money" Stock Recommendations : Merging Financial and Marketing Perspectives
Impact of "Mad Money" Stock Recommendations : Merging Financial and Marketing Perspectives
Ekaterina V. Karniouchina, | American Marketing Association | 2009 ,
109
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Martha Myslinski Tipton, | American Marketing Association | 2009 ,
110
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
Xueming Luo and C. B. Bhattacharya, | American Marketing Association | 2009 ,
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