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1
Pursuing the Value-Conscious Consumer : Store Brands versus National Brand Promotions
Pursuing the Value-Conscious Consumer : Store Brands versus National Brand Promotions
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
2
Product Placement: Developing Concepts, Constructs and Measures
Product Placement: Developing Concepts, Constructs and Measures
Scott, J., | Association for Consumer Research | 2006 ,
3
The Intricacies of Advertising Intimacy: Maneuvering the Nuances along a Communications Continuum
The Intricacies of Advertising Intimacy: Maneuvering the Nuances along a Communications Continuum
Scott, A., | Association for Consumer Research | 2003 ,
4
C++ : I/O streams, containers, and standard crosses
C++ : I/O streams, containers, and standard crosses
Ladd, Scott Robert, 005.13-L154c | M&T Book | 1996 005.13-L154c,
5
Traditional Chinese plays, 2
Traditional Chinese plays, 2
Scott, A C, 822-S425t | University of Wisconsin Press | 1969 822-S425t,
6
Actors are madmen : notebook of a theatregoer in China
Actors are madmen : notebook of a theatregoer in China
Scott, AC, 680-S425a | The University of Wisconsin Press | 1982 680-S425a,
7
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Pierre Chandon, | American Marketing Association | 2009 ,
8
Brand Communities and New Product Adoption : The Influence and Limits of Oppositional Loyalty
Brand Communities and New Product Adoption : The Influence and Limits of Oppositional Loyalty
Scott A. Thompson and Rajiv K. Sinha, | American Marketing Association | 2008 ,
9
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
10
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Market Response to a Major Policy Change in the Marketing Mix : Learning from Procter & Gamble's Value Pricing Strategy
Kusum L. Ailawadi, | American Marketing Association | 2001 ,
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