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1
Mood Influence on the Valuation of Multiple Gains and Losses
Mood Influence on the Valuation of Multiple Gains and Losses
Schaffner, D, | Association for Consumer Research | 2008 ,
2
When More May Be Less:The Effects of Regulatory Focus on Responses to Maximal/Minimal Comparative Frames
When More May Be Less:The Effects of Regulatory Focus on Responses to Maximal/Minimal Comparative Frames
Jain, S, | Association for Consumer Research | 2007 ,
3
Nation Equity : Incidental Emotions in Country-of-Origin Effects
Nation Equity : Incidental Emotions in Country-of-Origin Effects
Durairaj Maheswaran., | University of Chicago Press | 2006 ,
4
MAPping the Frontiers : Theoretical Advances in Consumer Research on Memory Affect, and Persuation
MAPping the Frontiers : Theoretical Advances in Consumer Research on Memory Affect, and Persuation
Gita Venkataramani Johar., | University of Chicago Press | 2006 ,
5
When More May Be Less : The Effects of Regulatory Focus on Responses to Different Comparative Frames
When More May Be Less : The Effects of Regulatory Focus on Responses to Different Comparative Frames
Shailendra Protap Join., | University of Chicago Press | 2006 ,
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