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1
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Ernst C. Osinga, | American Marketing Association | 2011 ,
2
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes
Rebecca J. Slotegraaf, | American Marketing Association | 2011 ,
3
Emotional Intelligence in Marketing Exchanges
Emotional Intelligence in Marketing Exchanges
Blair Kidwell, | American Marketing Association | 2011 ,
4
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
Pravin Nath, | American Marketing Association | 2011 ,
5
Referral Programs and Customer Value
Referral Programs and Customer Value
Philipp Schmitt, | American Marketing Association | 2011 ,
6
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
David R. Bell, | American Marketing Association | 2011 ,
7
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar, | American Marketing Association | 2011 ,
8
The Effects of Business and Political Ties on Firm Performance: Evidence from China
The Effects of Business and Political Ties on Firm Performance: Evidence from China
Shibin Sheng, | American Marketing Association | 2011 ,
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