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1
Cross-Functional Integration and New Product Success : An Empirical Investigation of the Findings
Cross-Functional Integration and New Product Success : An Empirical Investigation of the Findings
Lisa C. Troy, | American Marketing Association | 2008 ,
2
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
Rex Y. Du and Wagner A. Kamakura, | American Marketing Association | 2008 ,
3
Customer Equity Drivers and Future Sales
Customer Equity Drivers and Future Sales
Verena Vogel, | American Marketing Association | 2008 ,
4
Damage from Corrective Advertising : Causes and Cures
Damage from Corrective Advertising : Causes and Cures
Peter R. Darke, | American Marketing Association | 2008 ,
5
Brand Communities and New Product Adoption : The Influence and Limits of Oppositional Loyalty
Brand Communities and New Product Adoption : The Influence and Limits of Oppositional Loyalty
Scott A. Thompson and Rajiv K. Sinha, | American Marketing Association | 2008 ,
6
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
S. Cem Bahadir, | American Marketing Association | 2008 ,
7
Breaking through Fast-Forwarding : Brand Information and Visual Attention
Breaking through Fast-Forwarding : Brand Information and Visual Attention
S. Adam Brasel and James Gips, | American Marketing Association | 2008 ,
8
Private-Label Use and Store Loyalty
Private-Label Use and Store Loyalty
Kusum L. Ailawadi, | American Marketing Association | 2008 ,
9
Competitive Density and the Customer Acquisition—Retention Trade-Off
Competitive Density and the Customer Acquisition—Retention Trade-Off
Glenn B. Voss and Zannie Giraud Voss, | American Marketing Association | 2008 ,
10
From the Editor : The State of the Journal
From the Editor : The State of the Journal
Roland T. Rust, | American Marketing Association | 2008 ,
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