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Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar,
| American Marketing Association |
2011
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Alina B. Sorescu,
| American Marketing Association |
2003
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Elizabeth S. Moore,
| American Marketing Association |
2002
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Nina F. Thornhill,
| Institute of Electrical and Electronics Engineers |
2005
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Mehmet E. Alpay,
| Institute of Electrical and Electronics Engineers |
2000
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6
Jwusheng Hu,
| Institute of Electrical and Electronics Engineers |
2000
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7
Jungpil Hahn,
| Informs |
2008
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8
Joseph Feller,
| Informs |
2008
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9
Y.A. Au,
| North-Holland |
2008
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10
M. Wybo,
| North-Holland |
2007
,
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2
3
American Agricultural Economics Association
[, ]
4
5
6
7
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10
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