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1
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
Nina Diamond, | American Marketing Association | 2009 ,
2
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Alexander Krasnikov, | American Marketing Association | 2009 ,
3
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Vithala R. Rao, | American Marketing Association | 2004 ,
4
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Craig J. Thompson, | American Marketing Association | 2006 ,
5
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Stephen Brown, | American Marketing Association | 2003 ,
6
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
Kalpesh Kaushik Desai and Kevin Lane Keller, | American Marketing Association | 2002 ,
7
Branding Across Cultures : The Role of Analytic and Holistic Thinking
Branding Across Cultures : The Role of Analytic and Holistic Thinking
Deborah Roedder John, | Association for Consumer Research | 2004 ,
8
Destinations’ Perspectives of Branding
Destinations’ Perspectives of Branding
Park, S. Y., | Pergamon | 2006 ,
9
INTERNATIONAL PLACE BRANDING YEARBOOK: Managing Reputational Risk
INTERNATIONAL PLACE BRANDING YEARBOOK: Managing Reputational Risk
Wilkin-Armbrister, E. G., | Pergamon | 2012 ,
10
Tourism branding: communities in action
Tourism branding: communities in action
Lee, A. H., | Pergamon | 2011 ,
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