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4 Results:AA:W PETER PP:AMERICAN MARKETING ASSOCIATION 0.171 sec.
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1
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Ernst C. Osinga, | American Marketing Association | 2011 ,
2
Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use
Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use
J. Chris White, | American Marketing Association | 2003 ,
3
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure
Mark B. Houston, | American Marketing Association | 2001 ,
4
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
Nicole E. Coviello, | American Marketing Association | 2002 ,
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