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1
Marketing Alliances, Firm Networks, and Firm Value Creation
Marketing Alliances, Firm Networks, and Firm Value Creation
Vanitha Swaminathan and Christine Moorman, | American Marketing Association | 2009 ,
2
The Impact of Brand Extension Introduction on Choice
The Impact of Brand Extension Introduction on Choice
Vanitha Swaminathan, | American Marketing Association | 2001 ,
3
Investigating the role of the growth hormone–insulin-like growth factor (GH–IGF) axis as a determinant of male bone mineral density (BMD)
Investigating the role of the growth hormone–insulin-like growth factor (GH–IGF) axis as a determinant of male bone mineral density (BMD)
Patel, M. B., | Elsevier Inc | 2005 ,
4
Product Attribute Evaluations: Role of Consumer Experience and Halo Effects
Product Attribute Evaluations: Role of Consumer Experience and Halo Effects
Long-Tolbert, S., | Association for Consumer Research | 2006 ,
5
When Brands Join Hands: Examining the Reciprocal Effects of Brand Alliance Strategies on Partner Brand Equity
When Brands Join Hands: Examining the Reciprocal Effects of Brand Alliance Strategies on Partner Brand Equity
Swaminathan, V., | Association for Consumer Research | 2006 ,
6
Promotion Matching: The Role of Promotion Type and Self-Construal on Purchase Intentions
Promotion Matching: The Role of Promotion Type and Self-Construal on Purchase Intentions
Winterich, K.P, | Association for Consumer Research | 2008 ,
7
Partners, Masters, Friends, and Flings: Exploring the Multiple Roles of Brand Relationships
Partners, Masters, Friends, and Flings: Exploring the Multiple Roles of Brand Relationships
Swaminathan V, | Association for Consumer Research | 2011 ,
8
Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
James H. Leigh., | Myron E. Sharpe | 2006 ,
9
Fixed Point Theory and Its Applications
Fixed Point Theory and Its Applications
Swaminathan, Srinivasa., 410.1-S971f | Harcourt Brace Jovanovich | 1980 410.1-S971f,
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