1
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar,
| American Marketing Association |
2011
,
2
V. Kumar,
| American Marketing Association |
2010
,
3
Neeli Bendapudi,
| American Marketing Association |
2003
,
4
Neeli Bendapudi and Robert P. Leone,
| American Marketing Association |
2002
,
5
Wassim M. Haddad,
| Institute of Electrical and Electronics Engineers |
2002
,
6
Alexander Leonessa,
| Institute of Electrical and Electronics Engineers |
2000
,
7
Alexander Leonessa,
| Institute of Electrical and Electronics Engineers |
2000
,
8
Carlo L. Bottasso,
| Institute of Electrical and Electronics Engineers |
2008
,
10
Akresh, R.,
| American Economic Assn |
2012
,
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