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1
Radical Innovation across Nations: The Preeminence of Corporate Culture
Radical Innovation across Nations: The Preeminence of Corporate Culture
Gerard J. Tellis, | American Marketing Association | 2009 ,
2
Proactive Postsales Service : When and Why Does It Pay off?
Proactive Postsales Service : When and Why Does It Pay off?
Goutam Challagalla, | American Marketing Association | 2009 ,
3
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Katherine White and John Peloza, | American Marketing Association | 2009 ,
4
Why Are Some Salespeople Better at Adapting to Organizational Change?
Why Are Some Salespeople Better at Adapting to Organizational Change?
Michael Ahearne, | American Marketing Association | 2010 ,
5
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Kimmy Wa Chan, | American Marketing Association | 2010 ,
6
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
Raghunath Singh Rao, | American Marketing Association | 2008 ,
7
Competitive Response to Radical Product Innovations
Competitive Response to Radical Product Innovations
Khaled Aboulnasr, | American Marketing Association | 2008 ,
8
Moving from Free to Fee : How Online Firms Market to Change Their Business Model Successfully
Moving from Free to Fee : How Online Firms Market to Change Their Business Model Successfully
Koen Pauwels and Allen Weiss, | American Marketing Association | 2008 ,
9
Managing Distributors' Changing Motivations over the Course of a Joint Sales Program (pp. 32-47)
Managing Distributors' Changing Motivations over the Course of a Joint Sales Program (pp. 32-47)
Flora F. Gu, | American Marketing Association | 2010 ,
10
The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment
The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment
Sertan Kabadayi, | American Marketing Association | 2007 ,
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