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1
Proactive Postsales Service : When and Why Does It Pay off?
Proactive Postsales Service : When and Why Does It Pay off?
Goutam Challagalla, | American Marketing Association | 2009 ,
2
The Role of Hubs in the Adoption Process
The Role of Hubs in the Adoption Process
Jacob Goldenberg, | American Marketing Association | 2009 ,
3
Does Academic Research Help or Hurt MBA Programs?
Does Academic Research Help or Hurt MBA Programs?
Debanjan Mitra and Peter N. Golder, | American Marketing Association | 2008 ,
4
How Complementarity and Substitution Alter the Customer Satisfaction—Repurchase Link
How Complementarity and Substitution Alter the Customer Satisfaction—Repurchase Link
Glenn B. Voss, | American Marketing Association | 2010 ,
5
Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation
Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation
Vikas Mittal, | American Marketing Association | 2004 ,
6
Influence Tactics for Effective Adaptive Selling
Influence Tactics for Effective Adaptive Selling
Richard G. McFarland, | American Marketing Association | 2006 ,
7
Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context
Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context
Kathleen Seiders, | American Marketing Association | 2005 ,
8
Implementing a Customer Orientation : Extension of Theory and Application
Implementing a Customer Orientation : Extension of Theory and Application
Karen Norman Kennedy, | American Marketing Association | 2003 ,
9
What to Convey in Antismoking Advertisements for Adolescents
What to Convey in Antismoking Advertisements for Adolescents
Cornelia Pechmann, | American Marketing Association | 2003 ,
10
Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior
Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior
Füsun F. Gönül, Franklin Carter, | American Marketing Association | 2001 ,
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