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1
Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Eyal Biyalogorsky, | American Marketing Association | 2006 ,
2
The Effect of Superstar Software on Hardware Sales in System Markets
The Effect of Superstar Software on Hardware Sales in System Markets
Jeroen L. G. Binken and Stefan Stremersch, | American Marketing Association | 2009 ,
3
Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers
Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers
Valentyna Melnyk, | American Marketing Association | 2009 ,
4
Consumer-Based Brand Equity and Firm Risk
Consumer-Based Brand Equity and Firm Risk
Lopo L. Rego, | American Marketing Association | 2009 ,
5
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Matthew L. Meuter, | American Marketing Association | 2005 ,
6
Product Development Resources and the Scope of the Firm
Product Development Resources and the Scope of the Firm
Birger Wernerfelt, | American Marketing Association | 2005 ,
7
Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Eric R. Spangenberg, | American Marketing Association | 2003 ,
8
Self-Service Technologies : Understanding Customer Satisfaction with Technology-Based Service Encounters
Self-Service Technologies : Understanding Customer Satisfaction with Technology-Based Service Encounters
Matthew L. Meuter, | American Marketing Association | 2000 ,
9
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Kenneth H. Wathne, | American Marketing Association | 2001 ,
10
Application of multiple-model adaptive control strategy for robust damping of interarea oscillations in power system
Application of multiple-model adaptive control strategy for robust damping of interarea oscillations in power system
Balarko Chaudhuri, | Institute of Electrical and Electronics Engineers | 2004 ,
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Edebiyat: Journal of Middle Eastern Literatures
Routledge, Ltd. [, ]