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Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers
Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Valentyna Melnyk
- 서명/저자
- Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers / Valentyna Melnyk , Stijn M. J. van Osselaer and Tammo H. A. Bijmolt
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 82-96
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271367
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aValentyna Melnyk
■24510▼aAre Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers▼dValentyna Melnyk▼eStijn M. J. van Osselaer and Tammo H. A. Bijmolt
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 82-96
■500 ▼aIncludes Bibliography Reference
■7001 ▼aStijn M. J. van Osselaer and Tammo H. A. Bijmolt
■773 ▼tJournal of marketing.▼gVol. 73 No. 4 (2009. 7)▼d2009, 07
■SIS ▼aS051653▼b60077308▼h8▼s2▼fP
