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1
Does Advertising Spending Influence Media Coverage of the Advertiser?
Does Advertising Spending Influence Media Coverage of the Advertiser?
Diego Rinallo and Suman Basuroy, | American Marketing Association | 2009 ,
2
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
Alokparna Basu Monga, | American Marketing Association | 2010 ,
3
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
Suman Basuroy, | American Marketing Association | 2003 ,
4
The Impact of Category Management of Retailer Prices and Performance : Theory and Evidence
The Impact of Category Management of Retailer Prices and Performance : Theory and Evidence
Suman Basuroy, | American Marketing Association | 2001 ,
5
Synthesis and Decomposition of Processes in Organizations
Synthesis and Decomposition of Processes in Organizations
Amit Basu, | Informs | 2003 ,
6
Research Commentary : Workflow Management Issues in e-Business
Research Commentary : Workflow Management Issues in e-Business
Amit Basu, | Informs | 2002 ,
7
A Formal Approach to Workflow Analysis
A Formal Approach to Workflow Analysis
Amit Basu, | Informs | 2000 ,
8
What drives the cross-country growth and inequality correlation?
What drives the cross-country growth and inequality correlation?
Bandyopadhyay, D., | Blackwell Publishing | 2005 ,
9
Hyperbolic Discounting and the Sustainability of Rotational Savings Arrangements
Hyperbolic Discounting and the Sustainability of Rotational Savings Arrangements
Karna Basu, | american economic association | 2011 ,
10
Some Evidence on the Importance of Sticky Wages
Some Evidence on the Importance of Sticky Wages
Alessandro Barattieri,, | american economic association | 2014 ,
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