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1
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V. Kozinets, | American Marketing Association | 2010 ,
2
Cross-Functional Integration and New Product Success : An Empirical Investigation of the Findings
Cross-Functional Integration and New Product Success : An Empirical Investigation of the Findings
Lisa C. Troy, | American Marketing Association | 2008 ,
3
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Jing Lei, | American Marketing Association | 2008 ,
4
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels, | American Marketing Association | 2004 ,
5
Negativity in the Evaluation of Political Candidates
Negativity in the Evaluation of Political Candidates
Jill G. Klein, | American Marketing Association | 2005 ,
6
No Pain, No Gain : A Critical Review of the Literature on Signaling Unobservable Product Quality
No Pain, No Gain : A Critical Review of the Literature on Signaling Unobservable Product Quality
Amna Kirmani and Akshay R. Rao, | American Marketing Association | 2000 ,
7
Building Organizational Capabilities for Managing Economic Crisis : The Role of Market Orientation and Strategic Flexibility
Building Organizational Capabilities for Managing Economic Crisis : The Role of Market Orientation and Strategic Flexibility
Rajdeep Grewal and Patriya Tansuhaj, | American Marketing Association | 2001 ,
8
Design, Modeling, and Control of Piezoelectric Actuators for Intracytoplasmic Sperm Injection.
Design, Modeling, and Control of Piezoelectric Actuators for Intracytoplasmic Sperm Injection.
Andi Sudjana Putra, | Institute of Electrical and Electronics Engineers | 2007 ,
9
Nonlinear optimal control applied to coordinated ramp metering
Nonlinear optimal control applied to coordinated ramp metering
Apostolos Kotsialos, | Institute of Electrical and Electronics Engineers | 2004 ,
10
Nonlinear controllers for fast Voltage regulation using STATCOMs
Nonlinear controllers for fast Voltage regulation using STATCOMs
Amit K. Jain, | Institute of Electrical and Electronics Engineers | 2004 ,
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