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1
The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes
The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes
Swee Hoon Ang., | Myron E. Sharpe | 2006 ,
2
Brand Equity Comparison of Local and International Fast Food Operations between Korea and the Philippines
Brand Equity Comparison of Local and International Fast Food Operations between Korea and the Philippines
S. Baek., | 대한지역사회영양학회 | 2006 ,
3
Brand Extensions of Experiential Goods : Movie Sequel Evaluations
Brand Extensions of Experiential Goods : Movie Sequel Evaluations
Sanjay Sood., | University of Chicago Press | 2006 ,
4
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations : A Two-Process Contingency Model
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations : A Two-Process Contingency Model
Huifang Mao., | University of Chicago Press | 2006 ,
5
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
Carolyn Yoon., | University of Chicago Press | 2006 ,
6
Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations
Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations
Sharon Ng., | University of Chicago Press | 2006 ,
처음1마지막
1
Brandweek
VNU eMedia, Inc. [, ]
2
Esquire
Hearst Brand Development [, ]
3
Good Housekeeping
Hearst Brand Development [, ]
4
Popular Mechanics
Hearst Brand Development [, ]
5
Victoria
Hearst Brand Development [, ]