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Brand Extensions of Experiential Goods : Movie Sequel Evaluations
Brand Extensions of Experiential Goods : Movie Sequel Evaluations
상세정보
- 자료유형
- 기사
- ISSN
- 00935301
- 저자명
- Sanjay Sood.
- 서명/저자
- Brand Extensions of Experiential Goods : Movie Sequel Evaluations / Sanjay Sood. , Xavier Dreze.
- 발행사항
- Gainesville : University of Chicago Press, 2006.
- 형태사항
- pp. 352-360
- 기타저자
- Xavier Dreze.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60088683
MARC
008070126s2006 AI a a ENG■022 ▼a00935301
■1001 ▼aSanjay Sood.
■245 ▼aBrand Extensions of Experiential Goods▼bMovie Sequel Evaluations▼dSanjay Sood.▼eXavier Dreze.
■260 ▼aGainesville▼bUniversity of Chicago Press▼c2006.
■300 ▼app. 352-360
■653 ▼aBRAND▼aEXTENSIONS▼aEXPERIENTIAL▼aGOODS
■7001 ▼aXavier Dreze.
■773 ▼tThe Journal of consumer research.▼gVol. 33 No. 3 (2006. 12)▼d2006, 12
■SIS ▼aS037361▼b60077652▼h8▼s2
