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661
Interpersonal Behaviors during Service Encounter and Their Impact on Service Outcome: An Application of the Interpersonal Circumplex Model
Interpersonal Behaviors during Service Encounter and Their Impact on Service Outcome: An Application of the Interpersonal Circumplex Model
Ma, Z., | Association for Consumer Research | 2006 ,
662
A Holiday Loved and Loathed: A Consumer Perspective of Valentine's Day
A Holiday Loved and Loathed: A Consumer Perspective of Valentine's Day
Close, A., | Association for Consumer Research | 2006 ,
663
Avatar and Extended Self in Online Gaming
Avatar and Extended Self in Online Gaming
Wang, J, | Association for Consumer Research | 2008 ,
664
The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship
The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship
Zhang, L, | Association for Consumer Research | 2008 ,
665
Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal
Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal
Zhang, Y, | Association for Consumer Research | 2008 ,
666
The Effect of Regulatory Focus on the Anchoring Bias
The Effect of Regulatory Focus on the Anchoring Bias
Zhao, S, | Association for Consumer Research | 2008 ,
667
The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand
The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand
Huang, J, | Association for Consumer Research | 2008 ,
668
On the Compatibility of Orientation, Task and Preference: The Role of Brand Information
On the Compatibility of Orientation, Task and Preference: The Role of Brand Information
Ma, J, | Association for Consumer Research | 2008 ,
669
Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation
Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation
do Vale, R.C, | Association for Consumer Research | 2008 ,
670
How Self-View and Type of Processing Affect Context Effects Produced by Viewing Products on Various Display Table Surfaces
How Self-View and Type of Processing Affect Context Effects Produced by Viewing Products on Various Display Table Surfaces
Zhu, R, | Association for Consumer Research | 2008 ,
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