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651
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
Lin, C.-H., | Association for Consumer Research | 2006 ,
652
Decomposition Model of the Total Store Purchase and Its Application
Decomposition Model of the Total Store Purchase and Its Application
Dong, S, | Association for Consumer Research | 2008 ,
653
The Effects of Service Quality Dimentsions on Customer Satisfaction Across Different Service Types: Alternative Differentiation As a Moderator
The Effects of Service Quality Dimentsions on Customer Satisfaction Across Different Service Types: Alternative Differentiation As a Moderator
Lien, N.-H, | Association for Consumer Research | 2008 ,
654
Skin Lightening and Beauty in Four Asian Cultures
Skin Lightening and Beauty in Four Asian Cultures
Li, E.P.H, | Association for Consumer Research | 2008 ,
655
Time Pressure and the Compromise and Attraction Effects in Choice
Time Pressure and the Compromise and Attraction Effects in Choice
Lin, C.-H, | Association for Consumer Research | 2008 ,
656
A Qualitative Approach for Conceptualizing Consumer Decision-Making in Online Auctions
A Qualitative Approach for Conceptualizing Consumer Decision-Making in Online Auctions
Lai, M, | Association for Consumer Research | 2008 ,
657
Instant Choices versus Slow-Developing Preferences: How Preferences Form and Change over Time
Instant Choices versus Slow-Developing Preferences: How Preferences Form and Change over Time
Liu, W., | Association for Consumer Research | 2007 ,
658
Utility Blindness: Why Do We Fall For the Deal?
Utility Blindness: Why Do We Fall For the Deal?
Liu, M. W, | Association for Consumer Research | 2007 ,
659
Do You or Someone You Know....? When does Prior Experience Mitigate Unrealistic Optimism and Pessimism in Risk Perception
Do You or Someone You Know....? When does Prior Experience Mitigate Unrealistic Optimism and Pessimism in Risk Perception
Lin, Y.-C, | Association for Consumer Research | 2007 ,
660
The Benefits Leader Reversion Effect: How a Once Preferred Product Can Recapture Its Standing
The Benefits Leader Reversion Effect: How a Once Preferred Product Can Recapture Its Standing
Carlson, K. A, | Association for Consumer Research | 2007 ,
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