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Utility Blindness: Why Do We Fall For the Deal?
Utility Blindness: Why Do We Fall For the Deal?
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Liu, M. W
- 서명/저자
- Utility Blindness: Why Do We Fall For the Deal? / Liu, M. W , Soman, D.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2007.
- 형태사항
- pp. 630
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Soman, D.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240010
MARC
008191031s2007 ai aa eng■022 ▼a00989258
■1001 ▼aLiu, M. W
■24510▼aUtility Blindness: Why Do We Fall For the Deal?▼dLiu, M. W▼eSoman, D.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 630
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aSoman, D.
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
