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451
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Elizabeth S. Moore, | American Marketing Association | 2002 ,
452
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Jacob Goldenberg, Barak Libai and Eitan Muller, | American Marketing Association | 2002 ,
453
Harry Potter and the Sorcerer's Stone ; Harry Potter and the Chamber of Secrets ; Harry Potter and the Prisoner of Azkaban ; Harry Potter and the Goblet of Fire
Harry Potter and the Sorcerer's Stone ; Harry Potter and the Chamber of Secrets ; Harry Potter and the Prisoner of Azkaban ; Harry Potter and the Goblet of Fire
Stephen Brown, | American Marketing Association | 2002 ,
454
Marketing Management Support Systems : Principles, Tools, and Implementation by Berend Wierenga, Gerrit van Bruggen
Marketing Management Support Systems : Principles, Tools, and Implementation by Berend Wierenga, Gerrit van Bruggen
Naveen Donthu and Boonghee Yoo, | American Marketing Association | 2001 ,
455
Unpacking My Library: The Marketing Professor in the Age of Electronic Reproduction
Unpacking My Library: The Marketing Professor in the Age of Electronic Reproduction
Russell W. Belk, | American Marketing Association | 2002 ,
456
The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship
The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship
Shelby D. Hunt, | American Marketing Association | 2001 ,
457
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2002 ,
458
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2001 ,
459
Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting
Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting
Kissan Joseph and Vernon J. Richardson, | American Marketing Association | 2002 ,
460
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
Kalpesh Kaushik Desai and Kevin Lane Keller, | American Marketing Association | 2002 ,
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