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441
Reducing Assortment : An Attribute-Based Approach
Reducing Assortment : An Attribute-Based Approach
Peter Boatwright and Joseph C. Nunes, | American Marketing Association | 2001 ,
442
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2002 ,
443
Some New Thoughts on Conceptualizing Perceived Service Quality : A Hierarchical Approach
Some New Thoughts on Conceptualizing Perceived Service Quality : A Hierarchical Approach
Michael K. Brady and J. Joseph Cronin Jr., | American Marketing Association | 2001 ,
444
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
Julie Baker, | American Marketing Association | 2002 ,
445
The Market Valuation of Internet Channel Additions
The Market Valuation of Internet Channel Additions
Inge Geyskens, | American Marketing Association | 2002 ,
446
An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
Rajdeep Grewal, | American Marketing Association | 2001 ,
447
Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm
Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm
Neeli Bendapudi and Robert P. Leone, | American Marketing Association | 2002 ,
448
Role Stress and Effectiveness in Horizontal Alliances
Role Stress and Effectiveness in Horizontal Alliances
Arne Nygaard and Robert Dahlstrom, | American Marketing Association | 2002 ,
449
A Configurational Perspective on Key Account Management
A Configurational Perspective on Key Account Management
Christian Homburg, | American Marketing Association | 2002 ,
450
Customer Profitability in a Supply Chain
Customer Profitability in a Supply Chain
Rakesh Niraj, | American Marketing Association | 2001 ,
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