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431
Bipolar Scales Mask Loss Aversion
Bipolar Scales Mask Loss Aversion
McGraw, A.P, | Association for Consumer Research | 2008 ,
432
Mood Influence on the Valuation of Multiple Gains and Losses
Mood Influence on the Valuation of Multiple Gains and Losses
Schaffner, D, | Association for Consumer Research | 2008 ,
433
The Short Term Stability of Response Styles
The Short Term Stability of Response Styles
Weijters, B., | Association for Consumer Research | 2008 ,
434
Time Pressure and the Compromise and Attraction Effects in Choice
Time Pressure and the Compromise and Attraction Effects in Choice
Lin, C.-H, | Association for Consumer Research | 2008 ,
435
Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry
Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry
Schramm-Klein, H, | Association for Consumer Research | 2008 ,
436
Development of the Brand Experience Scale
Development of the Brand Experience Scale
Zarantonello, L, | Association for Consumer Research | 2007 ,
437
The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility
The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility
Esch, F.-R, | Association for Consumer Research | 2007 ,
438
The Effect of an Integrated Virtual Community on The Evaluation of an Online Store: Findings From an Internet Experiment
The Effect of an Integrated Virtual Community on The Evaluation of an Online Store: Findings From an Internet Experiment
Domma P, | Association for Consumer Research | 2011 ,
439
Your Life or Your Money: Threat Revision in Response to Taboo Trade-offs
Your Life or Your Money: Threat Revision in Response to Taboo Trade-offs
Samper A, | Association for Consumer Research | 2011 ,
440
I'd Rather Wait 30 Days Than One Month: The Unit Effect in Time Perception
I'd Rather Wait 30 Days Than One Month: The Unit Effect in Time Perception
Zhang C.Y.Z, | Association for Consumer Research | 2011 ,
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