351
Kenneth H. Wathne and Jan B. Heide,
| American Marketing Association |
2000
,
352
Judy K. Frels, Tasadduq Shervani,
| American Marketing Association |
2003
,
353
Werner J. Reinartz and V. Kumar,
| American Marketing Association |
2000
,
354
Ken Matsuno and John T. Mentzer,
| American Marketing Association |
2000
,
355
Neeli Bendapudi,
| American Marketing Association |
2003
,
357
Kusum L. Ailawadi,
| American Marketing Association |
2001
,
358
Kissan Joseph,
| American Marketing Association |
2001
,
360
Kusum L. Ailawadi,
| American Marketing Association |
2001
,
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