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341
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, | American Marketing Association | 2004 ,
342
First in, First out? The Effects of Network Externalities on Pioneer Survival
First in, First out? The Effects of Network Externalities on Pioneer Survival
Raji Srinivasan, | American Marketing Association | 2004 ,
343
Evolving to a New Dominant Logic for Marketing
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, | American Marketing Association | 2004 ,
344
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
345
Cognitive Lock-In and the Power Law of Practice
Cognitive Lock-In and the Power Law of Practice
Eric J. Johnson, | American Marketing Association | 2003 ,
346
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Paschalina (Lilia) Ziamou, | American Marketing Association | 2003 ,
347
To have and to Hold : The Influence of Haptic Information on Product Judgments
To have and to Hold : The Influence of Haptic Information on Product Judgments
Joann Peck, | American Marketing Association | 2003 ,
348
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
349
Anxiety Not
Anxiety Not
Theodore Levitt, | American Marketing Association | 2000 ,
350
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
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2009 International Workshop
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Civil War Times
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Constitution & Plan of Work for a Local Woman's Christian Temperance Union
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Convention (XIII) Concerning the Rights & Duties of Neutral Powers in Naval War
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Dayton-Goose Creek Railway Company v. United States, Interstate Commerce Commission, et al.
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