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331
Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects
Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects
Rik Pieters, | American Marketing Association | 2004 ,
332
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Ad De Jong, | American Marketing Association | 2004 ,
333
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Michael D. Johnson, | American Marketing Association | 2004 ,
334
An Empirical Analysis of the Determinants of Retail Margins : The Role of Store-Brand Share
An Empirical Analysis of the Determinants of Retail Margins : The Role of Store-Brand Share
Kusum L. Ailawadi, | American Marketing Association | 2004 ,
335
Internal Benefits of Service-Worker Customer Orientation : Job Satisfaction, Commitment, and Organizational Citizenship Behaviors
Internal Benefits of Service-Worker Customer Orientation : Job Satisfaction, Commitment, and Organizational Citizenship Behaviors
D. Todd Donavan, | American Marketing Association | 2004 ,
336
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, | American Marketing Association | 2004 ,
337
Antecedents of Export Venture Performance : A Theoretical Model and Empirical Assessment
Antecedents of Export Venture Performance : A Theoretical Model and Empirical Assessment
Neil A. Morgan, | American Marketing Association | 2004 ,
338
Relationship Governance in a Supply Chain Network
Relationship Governance in a Supply Chain Network
Kenneth H. Wathne, | American Marketing Association | 2004 ,
339
Beyond Adoption : Development and Application of a Use-Diffusion Model
Beyond Adoption : Development and Application of a Use-Diffusion Model
Chuan-Fong Shih, | American Marketing Association | 2004 ,
340
First in, First out? The Effects of Network Externalities on Pioneer Survival
First in, First out? The Effects of Network Externalities on Pioneer Survival
Raji Srinivasan, | American Marketing Association | 2004 ,
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