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301
The ``Shaken Self'' : Product Choice as a Means of Restoring Self-View Confidence
The ``Shaken Self'' : Product Choice as a Means of Restoring Self-View Confidence
Gao, L, | Association for Consumer Research | 2008 ,
302
Improving Consumer Quality-Efficiency By Using Simple Adaptive Feedback in a Choice Setting
Improving Consumer Quality-Efficiency By Using Simple Adaptive Feedback in a Choice Setting
Krishen, A., | Association for Consumer Research | 2006 ,
303
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Desai, K., | Association for Consumer Research | 2006 ,
304
The Impact of Regulatory Focus on Brand Choice and Category-Brand Associations
The Impact of Regulatory Focus on Brand Choice and Category-Brand Associations
Florack, A., | Association for Consumer Research | 2006 ,
305
If I Don't Understand It, It Must Be New: Processing Fluency and Perceived Product Innovativeness
If I Don't Understand It, It Must Be New: Processing Fluency and Perceived Product Innovativeness
Cho, H., | Association for Consumer Research | 2006 ,
306
Perceived Risk and Deliberation in Retailer Choice: Consumer Behavior towards Online Pharmacies
Perceived Risk and Deliberation in Retailer Choice: Consumer Behavior towards Online Pharmacies
Buttner, O. B., | Association for Consumer Research | 2006 ,
307
Understanding Our Behavior as We Age: Effects of Memory and Time Horizons on Beliefs, Preferences, and Choices
Understanding Our Behavior as We Age: Effects of Memory and Time Horizons on Beliefs, Preferences, and Choices
Skurnik, I., | Association for Consumer Research | 2006 ,
308
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
Heath, T., | Association for Consumer Research | 2006 ,
309
Time Pressure and the Compromise and Attraction Effects in Choice
Time Pressure and the Compromise and Attraction Effects in Choice
Lin, C.-H, | Association for Consumer Research | 2008 ,
310
Dazed and Confused by Choice: Antecedents and Consequences of Consumers' Desire for Choice Freedom
Dazed and Confused by Choice: Antecedents and Consequences of Consumers' Desire for Choice Freedom
Botti, S, | Association for Consumer Research | 2008 ,
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