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The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Heath, T.
- 서명/저자
- The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies / Heath, T. , 공저 McCarthy, M. S. , Chatterjee, S.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2006.
- 형태사항
- pp. 75
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- McCarthy, M. S.
- 기타저자
- Chatterjee, S.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240596
MARC
008191104s2006 ai aa eng■022 ▼a00989258
■1001 ▼aHeath, T.
■24510▼aThe Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies▼dHeath, T.▼e공저 McCarthy, M. S.▼eChatterjee, S.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2006.
■300 ▼app. 75
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aMcCarthy, M. S.
■7001 ▼aChatterjee, S.
■773 ▼tAdvances in consumer research.▼gVol. 33 (2006.)▼d2006, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028860▼b60077576▼h8▼s2▼fP
