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21
Airing Dirty Laundry in the Public Square: An Examination of Public Complaining and the Mitigating Effects of Branding
Airing Dirty Laundry in the Public Square: An Examination of Public Complaining and the Mitigating Effects of Branding
Wilson, A, | Association for Consumer Research | 2008 ,
22
The Branding of Next-Generation Products
The Branding of Next-Generation Products
Bertini, M, | Association for Consumer Research | 2008 ,
23
Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models
Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models
Parmentier, M.-A, | Association for Consumer Research | 2008 ,
24
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Desai, K., | Association for Consumer Research | 2006 ,
25
Delivering Differentiated Experiential Branding in Web Environments
Delivering Differentiated Experiential Branding in Web Environments
LeBel, J., | Association for Consumer Research | 2006 ,
26
Challenges and Extensions to Standard Beliefs in Branding Research
Challenges and Extensions to Standard Beliefs in Branding Research
Goldsmith, K, | Association for Consumer Research | 2007 ,
27
Special Session Summary Branding Metrics: New Methods For Eliciting Consumer Brand Associations
Special Session Summary Branding Metrics: New Methods For Eliciting Consumer Brand Associations
Deborah Roedder John, | Association for Consumer Research | 2002 ,
28
The Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility
Desai, K. K., | Association for Consumer Research | 2001 ,
29
Socialdeviance : being, behaving, and branding
Socialdeviance : being, behaving, and branding
Ward, David Andrew, 331-W257s-안진홍 | Allyn and Bacon | 1994 331-W257s-안진홍,
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