21
Eric (Er) Fang,
| American Marketing Association |
2008
,
22
Ernst C. Osinga,
| American Marketing Association |
2011
,
23
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
V. Kumar,
| American Marketing Association |
2011
,
24
Khaled Aboulnasr,
| American Marketing Association |
2008
,
25
26
David A. Schweidel,
| American Marketing Association |
2008
,
27
Amber M. Epp,
| American Marketing Association |
2011
,
28
Holger Ernst,
| American Marketing Association |
2010
,
29
Frank Q. Fu,
| American Marketing Association |
2010
,
30
A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
Jan-Benedict E.M. Steenkamp,
| American Marketing Association |
2010
,
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