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11
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Jing Lei, | American Marketing Association | 2008 ,
12
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Ruth N. Bolton, | American Marketing Association | 2008 ,
13
Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17)
Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17)
V. Kumar, | American Marketing Association | 2010 ,
14
Strategic Responses to New Technologies and Their Impact on Firm Performance
Strategic Responses to New Technologies and Their Impact on Firm Performance
Ruby P. Lee, | American Marketing Association | 2004 ,
15
Metrics for Making Marketing Matter
Metrics for Making Marketing Matter
Donald R. Lehmann, | American Marketing Association | 2004 ,
16
Moral Identity and Judgments of Charitable Behaviors
Moral Identity and Judgments of Charitable Behaviors
Americus Reed II, | American Marketing Association | 2007 ,
17
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
Bruce Cooil, | American Marketing Association | 2007 ,
18
Advertising, Research and Development, and Systematic Risk of the Firm
Advertising, Research and Development, and Systematic Risk of the Firm
Leigh McAlister, | American Marketing Association | 2007 ,
19
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
20
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Ad De Jong, | American Marketing Association | 2004 ,
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