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11
From the Editor
From the Editor
Ajay K. Kohli, | American Marketing Association | 2009 ,
12
Proactive Postsales Service : When and Why Does It Pay off?
Proactive Postsales Service : When and Why Does It Pay off?
Goutam Challagalla, | American Marketing Association | 2009 ,
13
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
Nina Diamond, | American Marketing Association | 2009 ,
14
Effects of Word-of-Mouth versus Traditional Marketing : Findings from an Internet Social Networking Site
Effects of Word-of-Mouth versus Traditional Marketing : Findings from an Internet Social Networking Site
Michael Trusov, | American Marketing Association | 2009 ,
15
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
Koert van Ittersum, | American Marketing Association | 2010 ,
16
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V. Kozinets, | American Marketing Association | 2010 ,
17
Private-Label Use and Store Loyalty
Private-Label Use and Store Loyalty
Kusum L. Ailawadi, | American Marketing Association | 2008 ,
18
Flow Signals : How Patterns over Time Affect the Acceptance of Start-up Firms
Flow Signals : How Patterns over Time Affect the Acceptance of Start-up Firms
Jade S. DeKinder and Ajay K. Kohli, | American Marketing Association | 2008 ,
19
Segmented Switchers and Retailer Pricing Strategies
Segmented Switchers and Retailer Pricing Strategies
Cenk Koçaş and Jonathan D. Bohlmann, | American Marketing Association | 2008 ,
20
Moving from Free to Fee : How Online Firms Market to Change Their Business Model Successfully
Moving from Free to Fee : How Online Firms Market to Change Their Business Model Successfully
Koen Pauwels and Allen Weiss, | American Marketing Association | 2008 ,
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1
Acta Geographica
Znanstvenoraziskovalni Center SAZU [, ]
2
Geografski Zbornik / Acta Geographica Slovenica
Znanstvenoraziskovalni Center SAZU [, ]
3
TENNIS KOREA
(주)미디어윌M&B [테니스 코리아, 테니스코리아, 테니스 뉴스, 대회일정, 동영상, 클리닉, 동호회, 선수정보, TENNIS KOREA, TENNISKOREA, ]