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161
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
162
An Exploratory Study of the Introduction of Online Reverse Auctions
An Exploratory Study of the Introduction of Online Reverse Auctions
Sandy D. Jap, | American Marketing Association | 2003 ,
163
Promoting Relationship Learning
Promoting Relationship Learning
Fred Selnes, | American Marketing Association | 2003 ,
164
Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Mass-Communicated Prediction Requests : Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Eric R. Spangenberg, | American Marketing Association | 2003 ,
165
Grocery Price Setting and Quantity Surcharges
Grocery Price Setting and Quantity Surcharges
David E. Sprott, | American Marketing Association | 2003 ,
166
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Stephen Brown, | American Marketing Association | 2003 ,
167
Corporate Environmentalism : Antecedents and Influence of Industry Type
Corporate Environmentalism : Antecedents and Influence of Industry Type
Subhabrata Bobby Banerjee, | American Marketing Association | 2003 ,
168
The Identity Salience Model of Relationship Marketing Success : The Case of Nonprofit Marketing
The Identity Salience Model of Relationship Marketing Success : The Case of Nonprofit Marketing
Dennis B. Arnett, | American Marketing Association | 2003 ,
169
Consumer–Company Identification : A Framework for Understanding Consumers’ Relationships with Companies
Consumer–Company Identification : A Framework for Understanding Consumers’ Relationships with Companies
C.B. Bhattacharya, | American Marketing Association | 2003 ,
170
Cognitive Lock-In and the Power Law of Practice
Cognitive Lock-In and the Power Law of Practice
Eric J. Johnson, | American Marketing Association | 2003 ,
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