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151
Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance
Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance
Guido Berens, | American Marketing Association | 2005 ,
152
The Social Influence of Brand Community: Evidence from European Car Clubs
The Social Influence of Brand Community: Evidence from European Car Clubs
René Algesheimer, | American Marketing Association | 2005 ,
153
Reference Price Research: Review and Propositions
Reference Price Research: Review and Propositions
Tridib Mazumdar, | American Marketing Association | 2005 ,
154
Does Distance Still Matter? Geographic Proximity and New Product Development
Does Distance Still Matter? Geographic Proximity and New Product Development
Shankar Ganesan, | American Marketing Association | 2005 ,
155
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
156
When is a Preannounced New Product Likely to be Delayed?
When is a Preannounced New Product Likely to be Delayed?
Yuhong Wu, | American Marketing Association | 2004 ,
157
Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects
Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects
Rik Pieters, | American Marketing Association | 2004 ,
158
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Michael D. Johnson, | American Marketing Association | 2004 ,
159
Internal Benefits of Service-Worker Customer Orientation : Job Satisfaction, Commitment, and Organizational Citizenship Behaviors
Internal Benefits of Service-Worker Customer Orientation : Job Satisfaction, Commitment, and Organizational Citizenship Behaviors
D. Todd Donavan, | American Marketing Association | 2004 ,
160
Antecedents of Export Venture Performance : A Theoretical Model and Empirical Assessment
Antecedents of Export Venture Performance : A Theoretical Model and Empirical Assessment
Neil A. Morgan, | American Marketing Association | 2004 ,
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